Will Book Clubs Be A New Marketing Venue For Authors?

book_open_pagesBook clubs could become a great way for authors to promote their books. Jean Hanff Korelitz, a novelist herself, started “Book the Writer”. A book club can book a writer for an appearance for the sum of $750. From this amount, the author gets $400 while “Book the Writer” keeps $350.

Authors such as Kurt Andersen, A. M. Homes, Zoë Heller, Michael Cunningham and Amy Sohn are happy to be booked. They appear in person at those book club meetings to discuss their works with their fans. The attending club members can ask the writer in person about writing processes, characters, plot lines, etc.

It’s a new way of marketing for writers. They directly interact with their target audience. It’s a great way to build word-of-mouth for their books, especially since opportunities for book signings in bookstores and book tours are declining.

“Book the Writer” is currently mainly active in New York, the center of the publishing industry. According to the founder, she based the concept on the author hosting she did when she lived in Princeton, N.J. She provides the service to book clubs in Manhattan and Brooklyn.

Publishers also use book clubs to reach their customers. Little, Brown and Company let its authors attend book club meetings via Skype at no charge. The publisher also sends complimentary copies of upcoming novels to about 75 book clubs throughout the country.

It will be interesting to see if “Book the Writer” will be successful and spread to other cities.

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